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Now in its third edition, Ultimate Guide to Facebook Advertising delivers revised, expanded, and new chapters covering Facebook’s newly released apps and services designed to target and monetize their 1.7 billion active users. Advertisers are then taken further than Facebook itself, as Marshall and co-authors provide priceless audience insight, exploring what was happening before visitors click on ads and what needs to happen after―10 seconds later, 10 minutes later and in the following days, and weeks.
Updates specific to this edition include:
- Sales Rank: #2341948 in Books
- Published on: 2017-10-01
- Original language: English
- Dimensions: 1.11" h x .0" w x 1.11" l,
- Binding: Paperback
- 268 pages
From the Author
Just a few years ago, Facebook was all the rage - but for advertisers it was a dog. In fact we originally created the online quiz "IsFBforMe.com" to DISqualify customers from buying the first edition of our book unless Facebook was a solid fit for their business.
Well Facebook got their act together and today Facebook is HOT. For many business it's the fastest way to get new customers, and Facebook is appropriate for a far wider range of advertisers than it ever used to be. Facebook is currently the #1 source of traffic for my own company, Perry S. Marshall & Associates.
My co-authors Keith Krance and Tom Meloche have done a superb job of teaching not only the nuances of Facebook's tech platform but the essentials of direct marketing. This book will propel your game forward, save you money and bring you hot, ready-to-buy customers.
About the Author
Perry Marshall is the #1 author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He’s been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He’s shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown. He’s consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
Keith Krance is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.
Thomas Meloche is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies. Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.
Most helpful customer reviews
10 of 10 people found the following review helpful.
Great overview
By al
I'm not sure why anyone gave this 3 stars or less. This book covers a fairly high-level strategic overview of the business vs. just strategic bulletpoints that other books do without explaining why. Start here and then go granular later.
4 of 4 people found the following review helpful.
Easy to follow
By Constance M.
Very will written, easy to follow, and best of all- VERY effective! I would definitely recommend this guide to anyone who is new to FB ads or who wants to improve their skills.
3 of 3 people found the following review helpful.
A great investment!
By KEITH F LUSCHER
I got this book as I was already familiar with one of the authors through his podast--and truly glad I made the investment. There is so much changing in FB marketing--and so much that is still new to most of us. These guys have your back and will help you keep up on the stuff to come.
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